Want to Do What No Other
Sales Team Is Doing with MCP?
Every sales team is experimenting with AI. You're about to be the first to connect Claude to behavioral intelligence — so every prompt generates content calibrated to how your buyer actually thinks.
"Prep me for my call with Kristina Smith at FastAI Global — it's at 3:15"
→ Running research_prospect("FastAI Global")...
→ Running profile_individual("Kristina Smith")...
→ Generating call outline, discovery questions, battlecard...
✓ Full behavioral deal prep ready. Kristina is a Consensus Builder — here's how to run the call...
One Flow. Every Deal.
Other teams prompt Claude with generic context. You prompt it with behavioral intelligence.
Research the Account
ICP fit, persona priorities, solution plays, objection handlers — all from a company name.
Profile the Buyer
Behavioral archetype, communication style, decision-making preferences — from a LinkedIn URL, name, or email.
Execute Any Play
Discovery questions, call outlines, pitch decks, proposals, battlecards — all behaviorally personalized.
The practical flow: research_prospect → profile_individual → fire any generation tool using the IDs returned.
Say "prep me for my call with Kristina Smith at FastAI Global" and Claude runs the full sequence automatically.
11 Tools. One Behavioral Layer.
Every function Claude can call through the HBX MCP server — ordered by deal flow.
Account snapshot, ICP fit score, persona prioritization, solution plays, and pre-built objection handlers.
"Research FastAI Global for me"
Full behavioral profile — archetype, communication style, decision-making preferences, personality summary.
"Profile Kristina Smith at FastAI Global"
Browse your profiled contacts, researched accounts with ICP scores, and pipeline deals by stage and value.
"Show me all contacts at FastAI Global"
Discovery questions calibrated to the individual's behavioral style. Supports MEDDIC, Challenger, SPIN, BANT, and more.
"Give me MEDDIC discovery questions for Kristina"
Full call prep reference sheet personalized to how the individual thinks and communicates.
"Build a call outline for my meeting with Kristina"
Slide-by-slide personalized presentation built around the prospect's behavioral archetype and deal context.
"Create a pitch deck for the FastAI deal"
Takes one of your existing case studies and rewrites it personalized to the individual's archetype and priorities.
"Personalize our Acme case study for Kristina"
Behaviorally-adapted battlecard — objection handlers and competitive positioning tuned to how this person evaluates vendors.
"Build a battlecard vs Gong for Kristina"
Personalized ROI model framed around the value drivers that matter to this individual's role and behavioral type.
"Build an ROI model for the FastAI deal"
Full proposal personalized to the individual and deal — structure, messaging, and proof points all behaviorally calibrated.
"Draft a proposal for Kristina at FastAI Global"
Negotiation strategy and materials personalized to the individual's behavioral style and deal stage.
"Prep me for negotiation with Kristina"
How Sellers Are Using It
Your competitors are using Claude to summarize emails. You're using it to read the room.
"Prep me for my 3:15"
One sentence. Claude runs research_prospect, profile_individual, then generates a call outline, discovery questions, and a competitive battlecard — all before you finish your coffee.
"Prep me for my call with Kristina Smith at FastAI Global"
"Pipeline blitz"
Profile 10 prospects from a target account list, get personalized outreach sequences calibrated to each buyer's behavioral archetype. What took a day now takes a prompt.
"Profile everyone on the FastAI buying committee and draft personalized outreach for each"
"Post-call autopilot"
Paste a call transcript, get a behavioral audit of what happened, congruence scoring, and next-step materials generated to the prospect's communication style.
"Analyze this transcript and generate follow-up materials for Kristina"
"Committee mapping"
Research an account, profile 5 stakeholders, get per-persona playbooks. Map the behavioral dynamics of the entire buying committee in one session.
"Map the buying committee at FastAI Global and give me per-person strategies"
MCP Without Behavioral Intelligence Is Just Faster Guessing
Generic AI sales tools generate content. HBX generates content calibrated to how your specific buyer processes information, evaluates risk, and makes decisions. That's the difference between a prompt and a play.
of forecast deals end in no decision
win-rate lift = ~20% revenue increase
behavioral tools in one MCP server
Up and Running in 5 Minutes
Three steps. No complex setup. No SDK to learn.
Install the MCP Server
Add the HBX MCP server to your Claude Desktop configuration. One JSON block, done.
Connect Your HBX Account
Authenticate with your GTM Heroes API key. Your profiled contacts and researched accounts are instantly available.
Start Prompting
Ask Claude anything about your deals. "Prep me for my call with..." — and watch behavioral intelligence flow.
{
"mcpServers": {
"gtm-heroes": {
"command": "npx",
"args": ["-y", "@gtmheroes/mcp-server"],
"env": {
"GTM_HEROES_API_KEY": "your-api-key"
}
}
}
}100 free behavioral credits on signup · No credit card required