Privacy Policy

1. Information We Collect

We collect information you provide directly (account registration, profile data, support requests) and information collected automatically (usage data, device information, cookies).

2. How We Use Your Information

We use collected information to provide and improve our services, personalize your experience, communicate with you about your account and updates, ensure security and prevent fraud, and comply with legal obligations.

3. Data Processing & AI

Prospect data processed through our HBX engine is used solely for generating behavioral insights for the requesting user. We employ zero-retention AI processing — prospect data is not stored in or used to train our AI models.

4. AI-Generated Communications

With your explicit consent, GTM Heroes may send you marketing communications that are composed, personalized, or delivered using artificial intelligence. This includes:

• AI-generated email messages tailored to your behavioral profile
• AI-generated SMS messages
• AI-powered voice calls for outreach purposes

You will only receive these communications if you have provided explicit, affirmative consent (e.g., by checking the consent box on our Relationship Lens tool). You may withdraw this consent at any time by emailing privacy@gtmheroes.com or clicking the unsubscribe link in any message.

5. Cookies & Tracking

We use a cookie consent banner that allows you to choose which categories of cookies to accept: Essential (required), Analytics & Tracking, and Marketing. Your preferences are stored locally and can be changed at any time.

We use third-party tracking tools, including Apollo.io, for visitor identification and engagement analytics. Apollo may collect device and browsing data to help us understand traffic patterns and identify potential customers. See our Cookie Policy and Apollo's Privacy Policy for details.

6. Data Sharing

We do not sell your personal information. We may share data with service providers who assist in operating our platform, when required by law, or in connection with a merger or acquisition — always with appropriate safeguards.

7. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access, correct, delete, or port your personal data
• Object to or restrict certain processing
• Withdraw consent for marketing communications (including AI-generated voice, email, and SMS)
• Change your cookie preferences at any time
• Opt out of the sale or sharing of personal information (California residents under CCPA)

Contact privacy@gtmheroes.com to exercise your rights.

8. Security

We implement industry-standard security measures including encryption in transit and at rest, regular security audits, and SOC 2 Type II compliance. See our Security page for details.

9. Contact

For questions about this policy, contact us at privacy@gtmheroes.com.