Updated

    Turn your Gong and Fathom transcripts into deal intelligence

    Your call recorder already captured everything the buyer said. It handed you back a summary and a list of action items, and the deal is exactly as stalled as it was before the call. A transcript tells you what happened. It does not tell you how the person on the other end decides, what they are actually measured on, or which next move would move them. That is the gap between a recording and deal intelligence. GTM Heroes is the only AI sales platform running per-human behavioral intelligence across all five stages of the AI sales execution spectrum. It reads the transcript the way a great sales coach would: for how this specific buyer thinks, not just what they said.

    • Gong and Fathom transcribe and summarize the call. That is a record, not a read.
    • GTM Heroes takes the same transcript and profiles how the buyer decides, using an 8-archetype behavioral read, then tells you the next move tuned to that person.
    • Most teams already record every call. Almost none of them act on what the recording reveals about the human.
    • If your problem is remembering what was said, a summary is enough. If your problem is deals stalling after good calls, you need the behavioral read underneath the words.
    • GTM Heroes starts free and works alongside Gong and Fathom, not instead of them.
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    What is deal intelligence, and how is it different from a call summary?

    A call summary compresses what was said into bullets: topics covered, questions asked, next steps agreed. Deal intelligence answers a different question. It tells you how the buyer decides, what would make them move, and where the deal is quietly at risk. A summary is backward-looking documentation. Deal intelligence is a forward-looking read on the human. The first keeps your CRM tidy. The second changes what you do on the next touch.

    Why a perfect transcript still leaves the deal stuck

    Reps spend most of the week not selling. Salesforce's State of Sales research puts actual selling time at roughly 28 to 30 percent of the week, and the Forrester Activity Study of 3,031 reps found CRM data entry alone eats around 17 percent, close to seven hours. Recording tools were supposed to give that time back. In practice they moved the work: instead of typing notes, the rep now reads a summary and still has to figure out what it means for the deal. The transcript is complete and the deal is no clearer, because the hard part was never capture. The hard part is knowing how this particular buyer weighs a decision, and a transcript does not carry that read on its face.

    How GTM Heroes reads a transcript for the human, not just the words

    GTM Heroes ingests the same Gong or Fathom transcript you already have and runs it through HBX, the Human Behavioral Experience layer. HBX profiles the buyer against an 8-archetype Relationship Lens: how they process risk, what evidence they trust, whether they decide fast or need consensus, what tone lands and what tone backfires. It reads the phrasing, the questions they asked, the objections they raised, and the things they went quiet on. The output is not "here is what was discussed." It is "here is how this person decides, here is where you are with them, and here is the specific next move calibrated to that archetype." The transcript is the input. A behavioral read on a named human is the product.

    What changes once the transcript becomes a read

    The follow-up email stops being a generic recap and becomes a message tuned to how that buyer processes a decision. The next call has a plan built around the archetype, not a script built for everyone. And on a multi-contact deal, where Gong's analysis of 1.8 million deals found won deals averaged 17 contacts across the account, you get a read on each stakeholder instead of one summary that flattens them all into "the buyer." The recorder gave you a memory. GTM Heroes gives you a move.

    Without GTM Heroes

    • Every call is recorded and summarized, and the deal is exactly as readable as before.
    • The follow-up is a recap of what was said, sent the same way to every buyer.
    • On a five-person deal, you have five transcripts and one flattened sense of "the buyer."
    • When a deal goes quiet, you re-read the summary and still cannot say why.

    With GTM Heroes

    • The same transcript returns a behavioral read: how this buyer decides and what moves them.
    • The follow-up is calibrated to that person's archetype, not a template.
    • Each stakeholder gets an individual read, so multi-threading is deliberate, not guesswork.
    • When a deal drifts, you see which behavioral signal shifted and what to do about it.
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    Frequently asked questions

    Does GTM Heroes replace Gong or Fathom?

    No. Gong and Fathom record, transcribe, and summarize your calls, and they do it well. GTM Heroes sits downstream of them. It takes the transcript they produce and reads it for how the buyer decides, then tells you the next move. Keep your recorder and add the behavioral read.

    Do I need a call transcript for GTM Heroes to work?

    A transcript makes the read richer, because behavioral signal lives in how someone asks and what they avoid. But GTM Heroes can also profile a buyer from a LinkedIn URL, an email thread, or logged CRM notes when no transcript exists. The transcript is the best input, not the only one.

    How is a behavioral read different from an AI call summary?

    A summary tells you what was said. A behavioral read tells you how the person deciding thinks, using an 8-archetype model, and what move is calibrated to that archetype. One is documentation. The other changes your next action.

    Can it read every stakeholder on a multi-person deal?

    Yes. GTM Heroes profiles each named contact individually rather than collapsing the buying group into one persona. On deals that span many stakeholders, that per-human read is what makes multi-threading deliberate instead of a spray of identical follow-ups.

    How fast do I get a read after uploading a transcript?

    The behavioral profile generates in the same working session, not overnight. You point GTM Heroes at a transcript and get the archetype read and next move back while the call is still fresh.

    Which call recorders does it work with?

    Any recorder that produces a transcript works, including Gong and Fathom. GTM Heroes reads the text of the conversation, so the source tool is not a constraint.